Strategy Formulation And Implementation Of The Internet...

Xi Liu Strategy Formulation and Implementation December 7, 2015 Tencent Executive Summary As the largest Internet service portal and most used social media in China, Tencenet has achieved lots of applauds from China. Now, Tencent does not only contain instant message, Tencent QQ, which is knowable for, but also includes other entertainment service, such as Qzone, QQ music, WeChat and online game platform. As the recent years development, Tencent seems to become one of the most powerful Internet companies in China, companied with Alibaba and Baidu. According to the Forbs list, Tencent is in the third place in China in the world’s most innovative companies, under Baidu and Shanghai RAAS Blood Products. Recently, the Internet giant tends to move its business to car telematics industry, that provides On-Board Diagnostics (OBD) product, called Lubao Box. Whether Tencent will sustain its place in Internet industry is a question. The paper aims at the discussion of business model and the continuous growth by using its operations and strategies. Tencent fulfills the conditions and it is a good example for young entrepreneur, who are going to start a new business. The paper will firstly introduce the history of Tencent; then second part will discuss the competitors of Tencent. Part 3 will illustrate the business model. The forth part will display the tradeoffs of Lubao Box. The paper will provide 2-3 recommendations for the problems that Tencent may face. A conclusion is alsoShow MoreRelatedImpacts Of Technology E Commerce1471 Words   |  6 Pagesof the Internet in the 1950’s, development of technology began for use by the military until it was soon introduced to the public for commercial and private use. 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